As a massage therapist, you already know your clients feel better when they leave your table — but the moment they walk out the door, real life begins again. Stress returns. Pain creeps back in. Their calendars fill up.
That’s why follow-up messages are one of the simplest, most effective ways to increase repeat bookings. When you stay gently present in your clients’ minds, you make it easier for them to take care of themselves and to return to your practice consistently.
In this post, you’ll learn why follow-ups matter, when to send them, and the exact message templates you can use today to boost repeat appointments.
Why Follow-Up Messages Work
Follow-ups aren’t “salesy.” They’re a continuation of care.
When done well, they:
- Help clients feel supported between sessions
- Remind clients that their wellness is an ongoing process
- Reduce the chance they forget to rebook
- Build trust and long-term loyalty
- Improve schedule consistency and income stability
The key is sending the right message at the right time — warm, simple, and focused on your client’s well-being.
When to Send Follow-Ups
Here are the three best follow-up windows:
1. The same day (2–3 hours after the session)
Checks in on how they’re feeling and shows you care.
2. Two days later
This is when clients often start feeling soreness or notice relief. It’s a natural moment to encourage rebooking.
3. One to two weeks after the session
Helps clients return before discomfort fully returns and keeps your schedule full.
The Best Follow-Up Messages to Increase Repeat Bookings
Use these word-for-word templates or customize them to match your voice.
1. Same-Day Check-In Message
Text / Email Template:
“Hi [Name], I hope you’re feeling relaxed after your session today. If anything feels tender or if you have questions about aftercare, I’m here for you. Looking forward to supporting you again whenever you’re ready.”
Why it works:
It shows care without pushing for a booking, building trust while keeping your presence top-of-mind.
2. Two-Day Rebooking Suggestion
Text / Email Template:
“Hi [Name], just checking in to see how your body is feeling since your massage. If tension is already starting to return, I recommend scheduling your next session so you stay ahead of it. You can book anytime here: [link].”
Why it works:
It’s helpful, client-centered, and gently guides them toward consistency.
3. Wellness-Focused Reminder (1–2 Weeks Later)
Text / Email Template:
“Hi [Name], I hope you’ve had a good week. This is your friendly wellness reminder that regular sessions can help maintain the progress we made. If you’d like to get back on the table, here’s my link to book: [link]. Always happy to support your care routine.”
Why it works:
It frames booking as part of their self-care, not a favor to you.
4. Aftercare Tip + Booking Prompt
Text / Email Template:
“Hi [Name], here’s a quick tip to help extend your relief between sessions: [insert simple tip like a stretch or hydration reminder]. If you feel tension building again, I’d love to help — you can rebook here: [link].”
Why it works:
You provide value first, then invite them back.
5. Seasonal or Stress-Based Message
Text / Email Template:
“Hi [Name], this time of year tends to bring extra tension and stress. If your body’s asking for a reset, I’ve got openings this week. Book here: [link].”
Why it works:
It connects your services to what clients are already experiencing.
6. Package or Consistency Reminder
Text / Email Template:
“Hi [Name], just a quick check-in — if you prefer consistent relief, a monthly session may be a great fit for you. If you’d like to get your next appointment on the calendar, here’s my booking link: [link].”
Why it works:
It invites commitment without pressure.
7. Lapsed Client Message (30–60 Days)
Text / Email Template:
“Hi [Name], I hope you’ve been well. I realized it’s been a little while since your last session and wanted to check in. If you’re dealing with any tension or would like to get back into a routine, I’m here whenever you need support. My booking link is here: [link].”
Why it works:
Warm, caring, and respectful — not guilt-based.
Tips for Writing Effective Follow-Up Messages
- Keep them short — clients skim.
- Be warm, not pushy — lead with care.
- Always include the booking link — make it easy.
- Use the client’s name — personalization boosts response rates.
- Send during normal hours — midday works best.
Final Thoughts: Follow-Ups Build Loyalty and a More Stable Schedule
Your clients want to feel better and stay well — they just need reminders and guidance. A simple message can bring them back before pain returns, increase repeat bookings, and create a more predictable schedule for you.
If you want help creating automated, beautifully written follow-up messages that nurture clients for you, Massage Client Growth Studio can take it off your plate so you can focus on your practice.
Massage Client Growth Studio 
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